Many leathergoods manufacturers concentrate not on making their products better in quality, but on lowering the price. Unconsciously, they run out of their possibility of survival.

Since clients tend to seek products of lower price and higher quality, many leather goods manufacturers constantly lower their product price. When more and more manufacturers join in the price battle, the market finally collapses. Leather goods manufacturers that seek better quality thus find it hard to survive the price battle. The market will slowly become low-priced. As a double-edged sword, low price wipes out the survival of both the competitors and the manufacturers themselves.

However, the consumers’pursuitof quality will finally make the market return to the original level, and then leather goods manufacturers which always stick to their pursuit of quality and price position will dominate the market with absolute advantages.